ace_snackfoods: Ace Snackfoods Kiwi Bubbles trial
In ghuiber/BTYD2: Implementing BTYD Models With The Log Sum Exp Patch

Description Usage Format Details References

Ace Snackfoods, Inc. has developed a new shelf-stable juice product called Kiwi Bubbles. Sales of the new product are being monitored in a limited geographic area over a year through a market research panel that follows the purchases of a representative sample of 1499 households at supermarkets, convenience stores, warehouse clubs, and mass merchandisers in the test area. The product has now been under test for 24 weeks.

1	data(ace_snackfoods)

A named list of two data frames:

calibration: Table 1: Cumulative number of households that have made a trial purchase by the end of weeks 1–24.
validation: Table A1: Cumulative number of households that have made a trial purchase by the end of weeks 25–52.

The marketing manager for Kiwi Bubbles would like a forecast of the product’s year-end performance in the test market. As a first step, she wants a forecast of the number of households that will have made a trial purchase by Week 52.

Peter S. Fader, Bruce G. S. Hardie, Daniel McCarthy & Ramnath Vaidyanathan (2019) Exploring the Equivalence of Two Common Mixture Models for Duration Data, The American Statistician, 73:3, 288-295, DOI: 10.1080/00031305.2018.1543134 Web

ghuiber/BTYD2 documentation built on Nov. 10, 2020, 2:29 a.m.