jburkhardt/RAdwords: Loading Google Adwords Data into R

Aims at loading Google Adwords data into R. Adwords is an online advertising service that enables advertisers to display advertising copy to web users (see <https://developers.google.com/adwords/> for more information). Therefore the package implements three main features. First, the package provides an authentication process for R with the Google Adwords API (see <https://developers.google.com/adwords/api/> for more information) via OAUTH2. Second, the package offers an interface to apply the Adwords query language in R and query the Adwords API with ad-hoc reports. Third, the received data are transformed into suitable data formats for further data processing and data analysis.

Getting started

Package details

AuthorJohannes Burkhardt <johannes.burkhardt@gmail.com>, Matthias Bannert <matthias.bannert@gmail.com>
MaintainerJohannes Burkhardt <johannes.burkhardt@gmail.com>
LicenseMIT + file LICENSE
Version0.1.20
URL https://github.com/jburkhardt/RAdwords https://banboo-data.github.io/r4googleads/articles/radwords-migration-guide.html https://developers.google.com/adwords https://developers.google.com/adwords/api/
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
install.packages("remotes")
remotes::install_github("jburkhardt/RAdwords")
jburkhardt/RAdwords documentation built on March 26, 2022, 7:20 p.m.