marketing: Marketing Data Set

In kassambara/datarium: Data Bank for Statistical Analysis and Visualization

Description

A data frame containing the impact of three advertising medias (youtube, facebook and newspaper) on sales. Data are the advertising budget in thousands of dollars along with the sales (in thousands of units). The advertising experiment has been repeated 200 times. This is a simulated data.

Usage

data("marketing")

Format

A data frame with 200 rows and 4 columns.

Examples

data(marketing)
res.lm <- lm(sales ~ youtube*facebook, data = marketing)
summary(res.lm)

kassambara/datarium documentation built on Jan. 25, 2021, 9:25 p.m.