robyn_performance: Robyn: Dynamic Performance and Contribution Report

In laresbernardo/lares: Analytics & Machine Learning Sidekick

Robyn: Dynamic Performance and Contribution Report

Description

Given a date range, calculate specific and total performance and contribution for each of your marketing and non-marketing channels.

Usage

robyn_performance(
  InputCollect,
  OutputCollect,
  start_date = NULL,
  end_date = NULL,
  solID = NULL,
  totals = TRUE,
  quiet = FALSE,
  ...
)

Arguments

InputCollect, OutputCollect	Robyn output objects.
start_date, end_date	Date. Start and end date to filter the data to be reported.
solID	Character. Single ID of the model to report. If there's only one available in OutputCollect, no need to define.
totals	Boolean. Add total rows. This includes summary rows (promotional which is paid and organic channels, baseline, grand total).
quiet	Boolean. Keep quiet? If not, message will be shown.
...	Additional parameters.

Value

data.frame with results on ROAS/CPA, spend, response, contribution per channel, with or without total rows.

See Also

Other Robyn: robyn_hypsbuilder(), robyn_modelselector()

Examples

## Not run: 
# You may load an exported model to recreate Robyn objects
mod <- Robyn::robyn_recreate(json_file = "your_model.json")
robyn_performance(mod$InputCollect, mod$OutputCollect)

## End(Not run)

laresbernardo/lares documentation built on June 14, 2024, 4:58 a.m.