adwords: Clicks and Impressions of a Google AdWords campaign
In lidom/FunRegPoI: Functional Linear Regression with Points of Impact
Description
Usage
Format
Source
References
Description
This data set contains daily impresssions and clicks of an anonymous
Google AdWords campaign related to an outdoor shop over the period of
roughly two years. This data has been provided by Crealytics GmbH,
Germany.
Usage
1
data("adwords")
Format
A data frame containing the variables id (an identifier
for the keywords), date, keyword_string (the string for
advertised keywords), impressions (the number of displayed ads)
and clicks (the daily amount of clicks).
Source
Crealytics GmbH.
References
Liebl, D., Rameseder, S., Rust, C. (2018) Improving Estimation in
Functional Linear Regression with Points of Impact: Insights into
Google AdWords.
lidom/FunRegPoI documentation built on May 10, 2019, 12:09 a.m.
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Description Usage Format Source References
Description
This data set contains daily impresssions and clicks of an anonymous Google AdWords campaign related to an outdoor shop over the period of roughly two years. This data has been provided by Crealytics GmbH, Germany.
Usage
1 | data("adwords")
|
Format
A data frame containing the variables id (an identifier
for the keywords), date, keyword_string (the string for
advertised keywords), impressions (the number of displayed ads)
and clicks (the daily amount of clicks).
Source
Crealytics GmbH.
References
Liebl, D., Rameseder, S., Rust, C. (2018) Improving Estimation in Functional Linear Regression with Points of Impact: Insights into Google AdWords.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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