Campaign_summary: Campaign Summary
In mark-brackenrig/campaignmonitoR: API wrapper for Campaign Monitor

Description Usage Arguments Details Value See Also Examples

Returns key summary statistics of the performance of the campaign including opens, bounces, clicks, etc.

1 2	Campaign_summary(campaignID) Campaign_summary(campaignID,auth)

campaignID

The ID of the specific campaign you want the summary for. See list_campaigns

Campaign_summary provides the necessary campaign statistics that a marketer may want to assess the quality of a campaign.

`WebVersionURL`	`list_campaigns`
`WebVersionTextURL`	`list_campaigns`
`WorldviewURL`	A world map of opens and clicks.
`Forwards`	The number of times the email was forwarded on to other individuals.
`Likes`	The number of 'likes' for the specific campaign.
`Mentions`	The number of 'mentions' for the specific campaign.
`Recipients`	The total number of recipients the campaign was sent to.
`TotalOpened`	The total number of opens (non-unique) for the campaign.
`Clicks`	The total number of click throughs for the given campaign.
`Unsubscribed`	The total number of unsubscribes for the given campaign.
`Bounced`	The number of subscribers who have bounced for a given campagin (whether a hard or soft bounce).
`UniqueOpened`	The number of unique subscribers who have opened the given campaign.
`SpamComplaints`	The number of subscribers who marked the given campaign as spam.

list_campaigns Campaigns Client

#set API Key
Sys.setenv('CampMonauth' = "API_KEY")

#list all campaigns
l <- list_campaigns()

#get the summary for the first campaign on the list
Summary <- Campaign_summary(l$CampaignID[1])