Campaign_summary: Campaign Summary

Description Usage Arguments Details Value See Also Examples

View source: R/Campaign_summary.R

Description

Returns key summary statistics of the performance of the campaign including opens, bounces, clicks, etc.

Usage

1
2
Campaign_summary(campaignID)
Campaign_summary(campaignID,auth)

Arguments

campaignID

The ID of the specific campaign you want the summary for. See list_campaigns

Details

Campaign_summary provides the necessary campaign statistics that a marketer may want to assess the quality of a campaign.

Value

WebVersionURL

list_campaigns

WebVersionTextURL

list_campaigns

WorldviewURL

A world map of opens and clicks.

Forwards

The number of times the email was forwarded on to other individuals.

Likes

The number of 'likes' for the specific campaign.

Mentions

The number of 'mentions' for the specific campaign.

Recipients

The total number of recipients the campaign was sent to.

TotalOpened

The total number of opens (non-unique) for the campaign.

Clicks

The total number of click throughs for the given campaign.

Unsubscribed

The total number of unsubscribes for the given campaign.

Bounced

The number of subscribers who have bounced for a given campagin (whether a hard or soft bounce).

UniqueOpened

The number of unique subscribers who have opened the given campaign.

SpamComplaints

The number of subscribers who marked the given campaign as spam.

See Also

list_campaigns Campaigns Client

Examples

1
2
3
4
5
6
7
8
#set API Key
Sys.setenv('CampMonauth' = "API_KEY")

#list all campaigns
l <- list_campaigns()

#get the summary for the first campaign on the list
Summary <- Campaign_summary(l$CampaignID[1])

mark-brackenrig/campaignmonitoR documentation built on Oct. 9, 2018, 4:59 a.m.