adstock: Calculate adstock (decay)

View source: R/adstock.R

adstockR Documentation

Calculate adstock (decay)

Description

Calculate adstock (decay)

Usage

adstock(x, rate = 0)

Arguments

x

Numeric vector to be passed through.

rate

Decay rate to be applied to 'x'


martinctc/tstoolbox documentation built on Nov. 20, 2024, 3:55 p.m.