Description Usage Format Details
CLICK data for Exercise 2 in Chapter 6
1 | data("EX6.CLICK")
|
A data frame with 13594 observations on the following 15 variables.
Click
a factor with levels No
Yes
BannerPosition
a factor with levels Pos1
Pos2
, location of ad
SiteID
a factor with levels S1
S2
S3
S4
S5
S6
S7
S8
SiteDomain
a factor with levels SD1
SD2
SD3
SD4
SD5
SD6
SD7
SD8
SiteCategory
a factor with levels SCat1
SCat2
SCat3
SCat4
SCat5
AppDomain
a factor with levels AD1
AD2
AD3
AppCategory
a factor with levels AC1
AC2
DeviceModel
a factor with levels D1
D10
D11
D12
D13
D14
D15
D16
D17
D18
D2
D3
D4
D5
D6
D7
D8
D9
x1
a numeric vector
x2
a factor with levels A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
x3
a factor with levels a
b
c
d
e
f
x4
a factor with levels val1
val2
val3
x5
a factor with levels type1
type2
type3
type4
x6
a factor with levels class1
class2
class3
class4
x7
a factor with levels AA
BB
CC
DD
EE
Inspired from a competition to predict the click-thru rates of ads displayed on mobile devices https://www.kaggle.com/c/avazu-ctr-prediction. Does the click-thru rate vary based on where the ad placed, what kind of site and device is used to view the ad, something else? All variables are anonymized.
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