profit: Calculate Profit based on cost:margin ratio

In radiant-rstats/radiant.model: Model Menu for Radiant: Business Analytics using R and Shiny

Calculate Profit based on cost:margin ratio

Description

Calculate Profit based on cost:margin ratio

Usage

profit(pred, rvar, lev, cost = 1, margin = 2)

Arguments

pred	Prediction or predictor
rvar	Response variable
lev	The level in the response variable defined as success
cost	Cost per treatment (e.g., mailing costs)
margin	Margin, or benefit, per 'success' (e.g., customer purchase). A cost:margin ratio of 1:2 implies the cost of False Positive are equivalent to the benefits of a True Positive

Value

profit

Examples

profit(runif(20000), dvd$buy, "yes", cost = 1, margin = 2)
profit(ifelse(dvd$buy == "yes", 1, 0), dvd$buy, "yes", cost = 1, margin = 20)
profit(ifelse(dvd$buy == "yes", 1, 0), dvd$buy)

radiant-rstats/radiant.model documentation built on Nov. 29, 2023, 5:59 a.m.