rfm_plot_histogram: RFM histograms

In rsquaredacademy/segmentr: Recency, Frequency and Monetary Value Analysis

RFM histograms

Description

Histograms of recency, frequency and monetary value.

Usage

rfm_plot_histogram(
  rfm_table,
  metric = "recency",
  hist_bins = 9,
  hist_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  interactive = FALSE,
  print_plot = TRUE
)

Arguments

rfm_table	An object of class rfm_table.
metric	Metric to be visualized. Defaults to "recency". Valid values are: "recency" "frequency" "monetary"
hist_bins	Number of bins of the histograms.
hist_color	Color of the histogram.
plot_title	Title of the plot.
xaxis_label	X axis label.
yaxis_label	Y axis label.
interactive	If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.
print_plot	logical; if TRUE, prints the plot else returns a plot object.

Value

Histograms

Deprecated Functions

rfm_histograms() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_histogram().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# histogram
# ggplot2
rfm_plot_histogram(rfm_order, metric = "frequency")

# plotly
rfm_plot_histogram(rfm_order, metric = "frequency", interactive = TRUE)

# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# histogram
rfm_plot_histogram(rfm_customer)

rsquaredacademy/segmentr documentation built on March 16, 2024, 2:07 a.m.