README.md

In ryanjessop/ClickViz: Clickstream Visualisations

ClickViz

The goal of ClickViz is to create interesting visualisations of Markov chains using clickstream data. Clickstream data is collected from online browsing, where clicks provide a sequence of page visits. We can use these plots to discover common behaviours and further insights into the usability of the website.

Installation

You can install the released version of ClickViz from Github with:

install_github("ryanjessop/ClickViz")

Example

Examples of the heatmap visualisation of the first order Markov chain transition matrix

library(ClickViz)
plot_transition_heatmap(clickstreams)

plot_transition_heatmap(clickstreams_large)

Examples of the network visualisation of the first order Markov chain transition matrix

labels <- c("Type1", "Type2", "Type2", "Type3")
state <- c("H", "P", "D", "E")
vertex_labels_example <- tibble::tibble(state=state,
                                        vertex_label=labels)

edges <- prepare_network_edges(clickstreams, alpha=0.01)
nodes <- prepare_network_vertices(clickstreams,
                                  vertex_labels=vertex_labels_example)
plot_transition_network(edges,
                        nodes,
                        edge_width_factor=5,
                        edge_arrow_size=0.6,
                        edge_curve_factor=0.5,
                        vertex_size_factor=1.2,
                        legend_x_position=-3.0,
                        legend_y_position=-0.5)

labels = c("Content", "Purchasing", "Content", "Products", "Artificial",
                "Home", "Site Information", "Profile", "Products", "Artificial",
                "Products", "Profile", "Purchasing", "Purchasing")
state <- c("A", "B", "C", "D", "E", "H", "I", "L", "P", "R", "S", "U", "X", "Y")
vertex_labels_example <- tibble::tibble(state=state,
                                        vertex_label=labels)

edges <- prepare_network_edges(clickstreams_large, alpha=0.01)
nodes <- prepare_network_vertices(clickstreams_large,
                                  vertex_labels=vertex_labels_example)
plot_transition_network(edges,
                        nodes,
                        edge_width_factor=3,
                        edge_arrow_size=0.6,
                        edge_curve_factor=0.5,
                        vertex_size_factor=0.41,
                        legend_x_position=-2.0,
                        legend_y_position=-0.5)

ryanjessop/ClickViz documentation built on Dec. 31, 2020, 3:14 a.m.