customer_phone_calls: Customer Phone Calls
In sdcastillo/ExamPAData: Data Sets for Predictive Analytics Exam

customer_phone_calls

R Documentation

Customer Phone Calls

Data used on June 18, 2020 Exam PA

customer_phone_calls

data.frame, 10000 observations of 14 variables:

age: Age of the prospective customer. Integer from 17 to 98.
job: Occupation category. Factor with 11 levels.
marital: Marital status. Factor with levels divorced, married, and single
housing: Indicates whether the prospect has a housing loan. Factor with levels yes and no.
loan: Indicates whether the prospect has a consumer loan. Factor with levels yes and no.
phone: The type of phone the prospect uses. Factors with levels cellular and landline.
month: The month of the marketing call. Factor with 12 levels.
weekday: The day of the week of the marketing call. Factor with five levels.
CPI: Consumer price index at the time of the call. Numeric from 92.20 to 94.77.
CCI: Consumer confidence index at the time of the call. Numeric from -50.8 to -26.9.
irate: Short term interest rate at the tie of the call. Numeric from 0.634 to 5.045.
employment: Number of employees of ABC Insurance at the time of the call. Numeric from 4964 to 5228.
purchase: Indicator of purchase. Integer (1 for purchase, or 0 for no purchase.)
edu_years: Years of education. Integer from 1 to 16.