customer_retention: Observed % Customers Surviving at Least 0-12 Years
In sriharitn/foretell: Projecting Customer Retention Based on Fader and Hardie Probability Models
customer_retention R Documentation
Observed % Customers Surviving at Least 0-12 Years
Description
A dataset containing customer retention.
Usage
data(customer_retention)
Format
A data frame 13 observations and 3 variables.
Details
- year
Time in years
- regular
% of regular customers surviving
- high_end
% of high_end customers surviving
References
Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.
sriharitn/foretell documentation built on Feb. 2, 2025, 10:25 a.m.
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| customer_retention | R Documentation |
Observed % Customers Surviving at Least 0-12 Years
Description
A dataset containing customer retention.
Usage
data(customer_retention)
Format
A data frame 13 observations and 3 variables.
Details
- year
Time in years
- regular
% of regular customers surviving
- high_end
% of high_end customers surviving
References
Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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