In thesmarthomeninja/marketeR: A Web Analytics Toolbox for Digital Marketers

#-------------------------------------------------------------------------------
# report.Rmd (marketeR)
#-------------------------------------------------------------------------------

# Set up general .rmd options --------------------------------------------------
options(digits = 0, scipen = 999)
monthName <- format(basicMetrics.data$yearMonth[nrow(basicMetrics.data)], '%B %Y')

---

title: "report - Month of r monthName" author: "Generated with marketeR, a web analytics toolbox for digital marketers" date: "r format(Sys.time(), '%d %B, %Y')" output: html_document

---

Executive Summary

---

• There was about r sessions.currentMonth sessions on the website. (MoM relative change is r sessions.relativeChange %).
• Among those sessions, about r percentNewsessions.currentMonth% were new sessions. (MoM relative change is r percentNewsessions.relativeChange pts).
• The average session duration was about r avgSessionDuration.currentMonth seconds. (MoM relative change is r avgSessionDuration.relativeChange %).
• The bounce rate is about r bounceRate.currentMonth%. (MoM relative change is r bounceRate.relativeChange pts).
• The mobile rate is r percent(deviceCategory.currentMonth$percentages). (MoM relative change is r deviceCategory.relativeChange pts).
• The top keyword was "r keyword.data$keyword[1]" with r keyword.data$sessions[1] sessions.
• The top content was "r topContent.data$pagePath[1]" with r topContent.data$sessions[1] sessions.

Basic Metrics

---

multiplot(sessions.plot, percentNewsessions.plot, avgSessionDuration.plot, bounceRate.plot, cols = 2)

Distributed Metrics

---

Sessions distributed by Channel Grouping

channelGrouping.plot

Sessions distributed by social channels

socialNetwork.plot

Sessions distributed by devices

deviceCategory.plot

User Metrics

---

Country

country.data <-
country.data %>%
  select(country, sessions)
knitr::kable(country.data)

User Gender

userGender.plot

User Age Bracket

userAgeBracket.plot

Content Metrics

---

Top keywords

keyword.data <-
keyword.data %>%
  select(keyword, sessions)
knitr::kable(keyword.data)

Top content

topContent.data <-
topContent.data %>%
  select(pagePath, sessions)
knitr::kable(topContent.data)

thesmarthomeninja/marketeR documentation built on May 27, 2019, 1:09 p.m.