loglike of BGNBD
1 | bgnbd_ll(pars, Tx, tx, n)
|
pars |
(r, alpha, a, b) parameters of the loglike. |
Tx |
lenght of time since the consumers first purchase. |
tx |
recency of the last purchase (time of the last purchase - time of the first) |
n |
count fo repeat purchases |
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