bgnbd_ll: loglike of BGNBD

Description Usage Arguments

Description

loglike of BGNBD

Usage

1
bgnbd_ll(pars, Tx, tx, n)

Arguments

pars

(r, alpha, a, b) parameters of the loglike.

Tx

lenght of time since the consumers first purchase.

tx

recency of the last purchase (time of the last purchase - time of the first)

n

count fo repeat purchases


usobiaga/shopping documentation built on July 8, 2019, 1:32 a.m.