incrementality_metrics: Function to calculate RPU, AOV, BR, and TPB
In vkobayashi/IncrementalityTEST: Bayesian and Bootstrap Hypothesis Testing on a sample of incrementality tests
Description
Usage
Arguments
Value
Examples
Description
This function will calculate the four metrics commonly use in incrementality testing.
Usage
1
incrementality_metrics(nb_transactions, nb_users, revenue, nb_buyers)
Arguments
nb_transactions
The number of transactions
nb_users
The number of unique users
revenue
The revenue
nb_buyers
The number of buyers
Value
RPU The Revenue per user
AOV The Average order value
BR The Buyer rate
TPB The Transactions per buyer
Examples
1
incrementality_metrics(nb_transactions = 11278, nb_users=297073, revenue= 279480.4, nb_buyers=10909)
vkobayashi/IncrementalityTEST documentation built on May 3, 2019, 6:15 p.m.
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Description Usage Arguments Value Examples
Description
This function will calculate the four metrics commonly use in incrementality testing.
Usage
1 | incrementality_metrics(nb_transactions, nb_users, revenue, nb_buyers)
|
Arguments
nb_transactions |
The number of transactions |
nb_users |
The number of unique users |
revenue |
The revenue |
nb_buyers |
The number of buyers |
Value
RPU The Revenue per user
AOV The Average order value
BR The Buyer rate
TPB The Transactions per buyer
Examples
1 | incrementality_metrics(nb_transactions = 11278, nb_users=297073, revenue= 279480.4, nb_buyers=10909)
|
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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