xinzhou1023/dlmpanel: A package for Dynamic Linear Model on panel data in Marketing-Mix Modelling

This package enable a Marketing-Mix Modelling method by using Dynamic Linear Model, which is a State Space Model method that can identify not only short-term media effects, but also long-term media effects driven by brand campaign.

Getting started

Package details

LicenseWhat license is it under?
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
xinzhou1023/dlmpanel documentation built on May 4, 2019, 1:07 p.m.