Description Usage Arguments Value Examples
Calculates P(active) based on drawn future transactions.
1 | mcmc.PActive(xstar)
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xstar |
Future transaction draws as returned by
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numeric A vector with the customers' probabilities of being active during the holdout period.
1 2 3 4 5 6 7 | data("groceryElog")
cbs <- elog2cbs(groceryElog, T.cal = "2006-12-31")
param.draws <- pnbd.mcmc.DrawParameters(cbs,
mcmc = 100, burnin = 50, thin = 10, chains = 1) # short MCMC to run demo fast
xstar.draws <- mcmc.DrawFutureTransactions(cbs, param.draws)
cbs$pactive <- mcmc.PActive(xstar.draws)
head(cbs)
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