Description Usage Arguments Details Value References Examples
Returns the number of repeat transactions that a randomly chosen customer (for whom we have no prior information) is expected to make in a given time period, i.e. E(X(t) | k, r, alpha, a, b).
1 2 3 | mbgcnbd.Expectation(params, t)
bgcnbd.Expectation(params, t)
|
params |
A vector with model parameters |
t |
Length of time for which we are calculating the expected number of repeat transactions. |
Note: Computational time increases with the number of unique values of
t
.
Number of repeat transactions a customer is expected to make in a time period of length t.
(M)BG/CNBD-k: Reutterer, T., Platzer, M., & Schroeder, N. (2020). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. doi: 10.1016/j.ijresmar.2020.09.002
1 2 3 4 5 6 7 | ## Not run:
data("groceryElog")
cbs <- elog2cbs(groceryElog)
params <- mbgcnbd.EstimateParameters(cbs)
mbgcnbd.Expectation(params, t = c(26, 52))
## End(Not run)
|
26 52
2.228859 3.740498
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