annualhalfingmodel: Annual Halfing Model
In CADF: Customer Analytics Data Formatting

View source: R/CADF_to_annualhalfing_model.R

annualhalfingmodel

R Documentation

Annual Halfing Model

Description

A recency-frequency model used in non-contractual situations. Model assumptions: 1.) Increasing recency leads to higher probability of quitting. 2.) Frequency is related to exponential learning curves Reference: Segmentation and Lifetime Value Modeling in SAS (Edward Malthouse)

Usage

annualhalfingmodel(cadf.data, starting.values)

Arguments

`cadf.data`	cadf-formatted dataset
`starting.values`	parameter starting values for model

Value

Returns model parameters

Examples

dta <- lapply(CADF::cadf.data.sample, function(x) tail(x$data, 1))
dta <- do.call(rbind, dta)
starting.values <- c(.5,.9,.2,-.9)
annualhalfingmodel(cadf.data.sample, starting.values)

CADF documentation built on Oct. 31, 2024, 5:08 p.m.