as.clv.data: Coerce to clv.data object

In CLVTools: Tools for Customer Lifetime Value Estimation

Coerce to clv.data object

Description

Functions to coerce transaction data to a clv.data object.

Usage

as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

## S3 method for class 'data.frame'
as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

## S3 method for class 'data.table'
as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

Arguments

x	Transaction data.
date.format	Character string that indicates the format of the date variable in the data used. See details.
time.unit	What time unit defines a period. May be abbreviated, capitalization is ignored. See details.
estimation.split	Indicates the length of the estimation period. See details.
name.id	Column name of the customer id in x.
name.date	Column name of the transaction date in x.
name.price	Column name of price in x. NULL if no spending data is present.
...	Ignored

Details

See section "Details" of clvdata for more details on parameters and usage.

Examples

 # dont test because ncpu=2 limit on cran (too fast)
data(cdnow)

# Turn data.table of transaction data into a clv.data object,
#  using default date format and column names but no holdout period
clv.cdnow <- as.clv.data(cdnow)

CLVTools documentation built on Oct. 13, 2024, 9:07 a.m.