bb1992 | R Documentation |
Data from Babakus & Boller (1992) who investigated the dimensionality of the SERVQUAL scale based on a sample of N = 502. The data is available as a data.frame (simulated via mvrnorm in package MASS based on the correlation matrix provided by the authors) and used in the vignette.
data(bb1992)
A data.frame of 22 variables (Q1-Q22) with 502 observations
Provided in paper
Babakus, E., & Boller, G. W. (1992). An empirical assessment of the SERVQUAL scale. Journal of Business Research, 24(3), 253–268. https://doi.org/10.1016/0148-2963(92)90022-4
data(bb1992)
head(bb1992, 3)
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