This dataset gives the laundry detergent brand choice by households and the price of each brand.
A data frame containing the following 7 variables and 2657 observations.
|choice||factor||a brand chosen by each household|
|TidePrice||numeric||log price of Tide|
|WiskPrice||numeric||log price of Wisk|
|EraPlusPrice||numeric||log price of EraPlus|
|SurfPrice||numeric||log price of Surf|
|SoloPrice||numeric||log price of Solo|
|AllPrice||numeric||log price of All|
Chintagunta, P. K. and Prasad, A. R. (1998) “An Empirical Investigation of the ‘Dynamic McFadden’ Model of Purchase Timing and Brand Choice: Implications for Market Structure”. Journal of Business and Economic Statistics vol. 16 no. 1 pp.2-12.
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