Banner: Data: Banner
In UBStats: Basic Statistics
Banner R Documentation
Data: Banner
Description
The dataframe contains data collected by a company interested in comparing a
Redesigned banner (featuring a brighter colour scheme and modified layout)
with the Original version. A random sample of users from a social network is
shown one of two banners, and the effectiveness of the two banners is
assessed via the click-through rate (CTR) – the proportion of users who click
on a banner after viewing it.
Usage
data(Banner)
Format
A dataframe with n = 2350 observations and the following 3 variables
(levels of the variables listed in alphabetical order):
-
User (int): user id
-
Banner (chr): banner shown to the user (Original, Redesigned)
-
Click (logical): logical vector indicating whether the user
clicked on the banner (TRUE) or not
UBStats documentation built on Aug. 27, 2025, 9:10 a.m.
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| Banner | R Documentation |
Data: Banner
Description
The dataframe contains data collected by a company interested in comparing a Redesigned banner (featuring a brighter colour scheme and modified layout) with the Original version. A random sample of users from a social network is shown one of two banners, and the effectiveness of the two banners is assessed via the click-through rate (CTR) – the proportion of users who click on a banner after viewing it.
Usage
data(Banner)
Format
A dataframe with n = 2350 observations and the following 3 variables (levels of the variables listed in alphabetical order):
-
User (
int): user id -
Banner (
chr): banner shown to the user (Original, Redesigned) -
Click (
logical): logical vector indicating whether the user clicked on the banner (TRUE) or not
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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