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adoption: Modelling Adoption Process in Marketing
The classical Bass (1969) <doi:10.1287/mnsc.15.5.215> model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) <doi:10.1016/j.ijresmar.2009.06.006> have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.
Getting started
Browse package contents
Package details |
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| Author | Martin Schlather [aut, cre] |
| Maintainer | Martin Schlather <schlather@math.uni-mannheim.de> |
| License | GPL (>= 3) | CC BY 4.0 |
| Version | 0.6.4 |
| URL | https://www.wim.uni-mannheim.de/schlather/publications/software/ |
| Package repository | View on CRAN |
| Installation |
Install the latest version of this package by entering the following in R:
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