weibo_hotels: Hotel posts in social media

weibo_hotelsR Documentation

Hotel posts in social media

Description

The 'weibo_hotels' data set compares the use of Weibo (the Chinese equivalent of Facebook) in hospitality e-marketing between small and medium establishments and larger hotel businesses in China.

The 50 latest posts from the Weibo page of each hotel (n = 10) were content-analysed and coded into a four-part composition: [facilities, food, events, promotions]. Hotels were also classified by size as large ('L') or small ('S').

Usage

weibo_hotels

Format

An object of class data.frame with 10 rows and 5 columns.


coda.base documentation built on March 4, 2026, 9:06 a.m.