| weibo_hotels | R Documentation |
The 'weibo_hotels' data set compares the use of Weibo (the Chinese equivalent of Facebook) in hospitality e-marketing between small and medium establishments and larger hotel businesses in China.
The 50 latest posts from the Weibo page of each hotel (n = 10) were
content-analysed and coded into a four-part composition:
[facilities, food, events, promotions].
Hotels were also classified by size as large ('L') or small ('S').
weibo_hotels
An object of class data.frame with 10 rows and 5 columns.
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