campaigns: Campaigns to household data.
In completejourney: Retail Shopping Data
Description
Usage
Format
Value
Source
Examples
Description
Data on the campaigns received by each household in the Complete Journey study.
Each household received a different set of marketing campaigns.
Usage
1
Format
A data frame with 6,589 rows and 2 variables
campaign_id: Uniquely identifies each campaign; Ranges 1-27
household_id: Uniquely identifies each household
Value
campaigns
a tibble
Source
84.51°, Customer Journey study, http://www.8451.com/area51/
Examples
1
2
3
4
5
6
7
# full data set
campaigns
# Join household demographics metadata to campaigns dataset
require("dplyr")
campaigns %>%
left_join(demographics, "household_id")
completejourney documentation built on Sept. 29, 2019, 1:03 a.m.
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Description Usage Format Value Source Examples
Description
Data on the campaigns received by each household in the Complete Journey study. Each household received a different set of marketing campaigns.
Usage
1 |
Format
A data frame with 6,589 rows and 2 variables
campaign_id: Uniquely identifies each campaign; Ranges 1-27
household_id: Uniquely identifies each household
Value
campaigns |
a tibble |
Source
84.51°, Customer Journey study, http://www.8451.com/area51/
Examples
1 2 3 4 5 6 7 | # full data set
campaigns
# Join household demographics metadata to campaigns dataset
require("dplyr")
campaigns %>%
left_join(demographics, "household_id")
|
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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