Description Usage Format Value Display Location Codes Mailer Location Codes Source See Also Examples
A sampling of the promotions data from the Complete Journey study signifying whether a given product was featured in the weekly mailer or was part of an in-store display (other than regular product placement).
1 |
A data frame with 360,535 rows and 5 variables
product_id: Uniquely identifies each product
store_id: Uniquely identifies each store
display_location: Display location (see details for range of values)
mailer_location: Mailer location (see details for range of values)
week: Week of the transaction; Ranges 1-53
promotions_sample |
a tibble |
0 - Not on Display
1 - Store Front
2 - Store Rear
3 - Front End Cap
4 - Mid-Aisle End Cap
5 - Rear End Cap
6 - Side-Aisle End Cap
7 - In-Aisle
9 - Secondary Location Display
A - In-Shelf
0 - Not on ad
A - Interior page feature
C - Interior page line item
D - Front page feature
F - Back page feature
H - Wrap from feature
J - Wrap interior coupon
L - Wrap back feature
P - Interior page coupon
X - Free on interior page
Z - Free on front page, back page or wrap
84.51°, Customer Journey study, http://www.8451.com/area51/
Use get_promotions
to download the entire promotions
data containing all 20,940,529 rows.
1 2 3 4 5 6 7 8 9 | # sampled promotions data set
promotions_sample
# Join promotions to transactions to analyze
# product promotion/location
require("dplyr")
transactions_sample %>%
left_join(promotions_sample,
c("product_id", "store_id", "week"))
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