faisalconjoint-package: Faisal Conjoint Model: A New Approach of Conjoint Analysis

In faisalconjoint: Faisal Conjoint Model: A New Approach to Conjoint Analysis

Description

Faisal Conjoint Model (FCM) is a conjoint model, developed by Faisal Afzal Siddiqui, Ghulam Hussain, and Mudassiruddin in 2011. Its algorithm was written in R statistical language. It is independent from any design. It could be used for any research design, i.e., randomization, replication, blocking, orthogonal, factorial, fuzzy, etc. Another important point about FCM is rank procedure. It works for every kind of ranks i.e. unique ranks, percentage ranks, tight ranks, missing ranks etc.

Details

Package:	faisalconjoint
Type:	Package
Version:	1.15
Date:	2015-01-30
License:	GPL-3

Conjoint Analysis is a technique that allows you to work out the hidden rules people use to make trade-offs between different products and services and the values they place on different features. By understanding precisely how people make decisions and what they value in your products and services, you can work out the optimum level of features and services that balance value to the customer against cost to the company.

Author(s)

Faisal Afzal Siddiqui, Ghulam Hussain, Mudassir Uddin

Maintainer: Faisal Afzal Siddiqui <[e-mail]>

Examples

# Example 1: Mobile Phone Set, Conjoint Analysis Examples
library(faisalconjoint)
data(mobile_data)
data(mobile_levels)
faisalconjoint(mobile_data,mobile_levels)

Example output

** Faisal Conjoint Model: Part-worth utilities **
     Factor        Levels    Utility
1     Brand         NOKIA  0.4047619
2     Brand Sony Erricson  2.6547619
3     Brand       Samsung  2.6547619
4     Brand       Motrola -0.0952381
5     Brand            LG -4.0952381
6  FM.Radio           Yes  3.1547619
7  FM.Radio            No -1.3452381
8    Camera           Yes  0.7797619
9    Camera            No  1.0297619
10    Price          2500 -3.5952381
11    Price          2700 -5.5952381
12    Price          2800  0.9047619
13    Price          3000  5.4047619
14    Price          3300 -0.5952381
15    Price          3600 -2.5952381
16    Price          4000 -4.5952381
17    Price          4200 -1.5952381
18    Price          5300  7.9047619
19    Price          5400  3.4047619
20    Price          5500 -6.5952381
21    Price          6300  2.4047619
22 Constant          <NA>  7.5952381
 
** Faisal Conjoint Model: Factor Importance **
   Factor1 Percentage
1    Brand  16.130283
2 FM.Radio   7.328422
3   Camera   2.946879
4    Price  73.594416
 
Note: Graph FCMgraph.jpg is automatically saved in current working directory.

faisalconjoint documentation built on May 2, 2019, 2 p.m.