R/customer_retention.R

In foretell: Projecting Customer Retention Based on Fader and Hardie Probability Models

#' Observed \% Customers Surviving at Least 0-12 Years
#'
#' A dataset containing customer retention.
#'
#' \describe{
#'   \item{year}{Time in years}
#'   \item{regular}{\% of regular customers surviving}
#'   \item{high_end}{\% of high_end customers surviving}
#'}
#' @docType data
#' @keywords datasets
#' @name customer_retention
#' @usage data(customer_retention)
#' @format A data frame 13 observations and 3 variables.
#' @references {Fader P, Hardie B. How to project customer retention. Journal of Interactive Marketing. 2007;21(1):76-90.}
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