BEAUTY SALON MANAGEMENT

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Description

The PerfMark data frame has 31 rows and 46 columns. The data set is the result of a survey of 47 beauty salons located at the city of Lavras, Brazil, consisting of two types of questions; the first identifies the profile of the owner manager (explanatory variable), the second are questions referring to the degree of professionalism with respect to planing, market and finances (response variable). The data set is already cross-tabulated.

Usage

1

Format

This data frame contains the following columns referring the absolute frequencies to each row variable:

Planning variables:

PA14

What is the dependence of the owner to function properly?.

PA20

What are your plans towards next year? only a dream.

PA21

What are your plans towards next year? vague goals.

Marketing variables:

MA11

Your business tries to systematically assess the customer satisfaction and use that as a basis for management decisions. Alternative 1.

MA12

Your business tries to systematically assess the customer satisfaction and use that as a basis for management decisions. Alternative 2.

MA20

Your business offers more than the usual services. Alternative 0.

MA21

Your business offers more than the usual services. Alternative 1.

MA30

Your business is focused to further customer loyalty. Alternative 0.

MA31

Your business is focused to further customer loyalty. Alternative 1.

MA32

Your business is focused to further customer loyalty. Alternative 2.

MA42

What is the proportion, among current customers, of those who are customers for more than 6 months. Alternative 2.

MA43

What is the proportion, among current customers, of those who are customers for more than 6 months. Alternative 3.

MB12

Your business offers more services than when it began. Alternative 2.

MB22

How is your business quality perceived as compared to the competition? Alternative 2.

MB23

How is your business quality perceived as compared to the competition? Alternative 3.

MB31

How is your business range of services perceived as compared to the competition? Alternative 1.

MB32

How is your business range of services perceived as compared to the competition? Alternative 2.

MC11

What is your business level of prices perceived as compared to the competition? Alternative 1.

MC12

What is your business level of prices perceived as compared to the competition? Alternative 2.

MD13

Your business location is perceived as appropriate to the target market. Alternative 3.

ME10

Your business uses formal media to advertise itself. Alternative 0.

ME11

Your business uses formal media to advertise itself. Alternative 1.

ME25

Your business uses formal media to advertise itself. Alternative 5.

Financial variables:

F10

Your business clearly separates the owner bills from the business bills. Alternative 0.

F14

Your business clearly separates the owner bills from the business bills. Alternative 4.

F20

Your owners withdrawal are planned and controlled in advance. Alternative 0.

F21

Your owners withdrawal are planned and controlled in advance. Alternative 1.

F24

Your owners withdrawal are planned and controlled in advance. Alternative 4.

F31

Your business pays for its purchases in installments. Alternative 1.

F34

Your business pays for its purchases in installments. Alternative 4.

F42

Your business knows today whether it will be able to pay its short-term bills of 60 days. Alternative 2.

F44

Your business knows today whether it will be able to pay its short-term bills of 60 days. Alternative 4.

F50

Your business uses short-term cash-flow analysis to plan for its short-term bills. Alternative 0.

F51

Your business uses short-term cash-flow analysis to plan for its short-term bills. Alternative 1.

F63

Your business has formal control of the monthly amount it makes from its services. Alternative 3.

F64

Your business has formal control of the monthly amount it makes from its services. Alternative 4.

F70

Your business uses either credit card, checkbook payment or loans, to finance its needs for working capital. Alternative 0.

F74

Your business uses either credit card, checkbook payment or loans, to finance its needs for working capital. Alternative 4.

F80

Your business uses specific credit to finance its needs for capital. Alternative 0.

F91

The company demonstrates knowledge to properly assess the costs of products used in services and costs of renting and taxes. Alternative 1.

F93

The company demonstrates knowledge to properly assess the costs of products used in services and costs of renting and taxes. Alternative 3.

F100

Your business clearly identifies the need for working capital. Alternative 0.

F111

Your business lays down the price of services in a systematic way. Alternative 1.

F113

Your business lays down the price of services in a systematic way. Alternative 3.

F120

The company calculates the interest on contracted loans. Alternative 0.

F125

The company calculates the interest on contracted loans. Alternative 5.

Source

Jelihovschi, E.G., Alves, R.R., and Correa, F.M. 2011. Interacting latent budget analysis and correspondence analysis to analyze beauty salon management data. Biometric Brazilian Journal, 29, 657-673.

References

van der Ark, A. L. 1999. Contributions to Latent Budget Analysis, a tool for the analysis of compositional data. Ph.D. Thesis University of Utrecht.