mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis

Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.

Package details

AuthorShinichi Takayanagi [aut, cre], Nagi Teramo [aut], Takahiro Yoshinaga [aut], Yanjin Li [aut]
MaintainerShinichi Takayanagi <>
LicenseMIT + file LICENSE
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:

Try the mmetrics package in your browser

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mmetrics documentation built on July 26, 2019, 9:03 a.m.