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mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis
Provides a mechanism for easy computation of marketing metrics. By default in this package, metrics for digital marketing (e.g. CTR (Click Through Rate), CVR (Conversion Rate), CPC (Cost Per Click) etc) are calculated but you can define your own metrics easily. In addition to that, you can change an analysis axis to calculate these metrics.
Getting started
Browse package contents
Package details |
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| Author | Shinichi Takayanagi [aut, cre], Nagi Teramo [aut], Takahiro Yoshinaga [aut], Yanjin Li [aut] |
| Maintainer | Shinichi Takayanagi <shinichi.takayanagi@gmail.com> |
| License | MIT + file LICENSE |
| Version | 0.3.0 |
| URL | https://github.com/y-bar/mmetrics |
| Package repository | View on CRAN |
| Installation |
Install the latest version of this package by entering the following in R:
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Try the mmetrics package in your browser
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