add: Aggregate metrics

In mmetrics: Easy Computation of Marketing Metrics with Different Analysis Axis

Description

add() is wrapper function of gmutate() and gsummarize(). gmutate() adds aggregated metrics as variables to the given data frame. gsummarize() aggregates metrics from the given data frame. gsummarize() and gsummarise() are synonyms.

Usage

add(df, ..., metrics = ad_metrics, summarize = TRUE)

gsummarize(df, ..., metrics)

gsummarise(df, ..., metrics)

gmutate(df, ..., metrics)

Arguments

df	Data frame.
...	Variables to group by.
metrics	Metrics defined by mmetrics::define().
summarize	Summarization flag. If it is TRUE, add() works as gsummarize(). Otherwise, add() works as gmutate().

Value

Data frame with calculated metrics

Examples

# Prepare data frame
df <- data.frame(
  gender = rep(c("M", "F"), 5),
  age = (1:10)*10,
  cost = (51:60),
  impression = (101:110),
  click = (0:9)*3
)

# Define metrics
metrics <- mmetrics::define(
  cost = sum(cost),
  ctr  = sum(click)/sum(impression)
)

# Evaluate
mmetrics::add(df, gender, metrics = metrics)

mmetrics documentation built on July 26, 2019, 9:03 a.m.