brands: Brand data
In probstats4econ: Companion Package to Probability and Statistics for Economics and Business
brands R Documentation
Brand data
Description
Data on the purchase behavior of customers at a specific market. The dataset
consists of customers who purchased one of five candy-bar brands in their previous
visit to the market and records whether or not they make a purchase during
this visit and, if so, which brand they purchase. The dataset is adapted from
the full dataset that is referenced in the source citation.
Usage
brands
Format
brands
A data frame with 14,560 rows and 3 columns:
- purchase
1 if customer makes a purchase, 0 otherwise
- brand
Brand purchased (1 through 5), 0 if no purchase
- last_brand
Brand purchased (1 through 5) during last visit
Source
probstats4econ documentation built on Sept. 11, 2024, 8:29 p.m.
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| brands | R Documentation |
Brand data
Description
Data on the purchase behavior of customers at a specific market. The dataset consists of customers who purchased one of five candy-bar brands in their previous visit to the market and records whether or not they make a purchase during this visit and, if so, which brand they purchase. The dataset is adapted from the full dataset that is referenced in the source citation.
Usage
brands
Format
brands
A data frame with 14,560 rows and 3 columns:
- purchase
1 if customer makes a purchase, 0 otherwise
- brand
Brand purchased (1 through 5), 0 if no purchase
- last_brand
Brand purchased (1 through 5) during last visit
Source
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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