Analysis and measurement of promotion effectiveness on a given target variable (e.g. daily sales). After converting promotion schedule into dummy or smoothed predictor variables, the package estimates the effects of these variables controlled for trend/periodicity/structural change using prophet by Taylor and Letham (2017) <doi:10.7287/peerj.preprints.3190v2> and some prespecified variables (e.g. start of a month).
|Author||Nahyun Kim [cre, aut], Hyemin Um [aut], Eunjo Lee [aut], NCSOFT Corporation [cph]|
|Maintainer||Nahyun Kim <[email protected]>|
|License||BSD_3_clause + file LICENSE|
|Package repository||View on CRAN|
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