promotion.model: generate final input data and fit promotion model

In promotionImpact: Analysis & Measurement of Promotion Effectiveness

Description

generate final input data and fit promotion model

Usage

promotion.model(
  data,
  time.field = "date",
  target.field = "value",
  dummy.field = NULL,
  logged = TRUE,
  differencing = TRUE,
  trend = TRUE,
  period = "auto",
  structural.change = FALSE,
  trend.param = 0.05,
  period.param = 3
)

promotionImpact documentation built on April 13, 2021, 5:06 p.m.