koller: Responses to the SCC scale and CSII scale (n=1013).
In smacofx: Flexible Multidimensional Scaling and 'smacof' Extensions
koller R Documentation
Responses to the SCC scale and CSII scale (n=1013).
Description
1013 respondents answered the items of the consumer susceptibility top interpersonal influence (CSII) and the self-concept clarity (SCC) scale. The answers are on a five-point-Likert scale with 1 meaning "fully agree" and 5 meaning "fully disagree". Note that on scc the 10th item is reversed coded to align with the other items.
Format
A 1013 x 24 data frame.
Source
Koller, Floh, Zauner, Rusch (2013) "Persuasibility and the Self – Investigating Heterogeneity among Consumers". Australasian Marketing Journal, 21, 94-104.
smacofx documentation built on Sept. 22, 2024, 5:07 p.m.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
| koller | R Documentation |
Responses to the SCC scale and CSII scale (n=1013).
Description
1013 respondents answered the items of the consumer susceptibility top interpersonal influence (CSII) and the self-concept clarity (SCC) scale. The answers are on a five-point-Likert scale with 1 meaning "fully agree" and 5 meaning "fully disagree". Note that on scc the 10th item is reversed coded to align with the other items.
Format
A 1013 x 24 data frame.
Source
Koller, Floh, Zauner, Rusch (2013) "Persuasibility and the Self – Investigating Heterogeneity among Consumers". Australasian Marketing Journal, 21, 94-104.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
Embedding an R snippet on your website
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.