Word Color and Fixations

Description

Summary eyetracking data from a study examining the impact of text saliency on eye movements.

Usage

1
data("fixations")

Format

A data frame with 48 observations on the following 6 variables.

id

Participant ID label.

condition

Condition, signifying whether a channel had a red title (see details).

countleft

Count of fixations in the middle, left channel.

countright

Count of fixations in the middle, right channel.

gazetime

Total gaze time on the webpage.

rt.cond

Equals red if the middle, right channel title was red; black otherwise.

Details

The data are taken from Owens, Shrestha, & Chaparro (2009). A webpage was divided into 9 channels (sections), and the title color of the "middle, left" and "middle, right" channels were manipulated.

The variable condition takes the value Control if all title colors were black; Left if the "middle, left" channel title was red; and Right if the "middle, right" channel title was red.

Source

Provided by Justin W. Owens.

References

Owens, J.W., Shrestha, S., & Chaparro, B.S. (2009). Effects of text saliency on eye movements while browsing a web portal. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 53, pp. 1257-1261).

Examples

1
data("fixations", package="smdata")