fixations: Word Color and Fixations
In smdata: Data to Accompany Smithson & Merkle, 2013

Description Usage Format Details Source References Examples

Summary eyetracking data from a study examining the impact of text saliency on eye movements.

1	data("fixations")

A data frame with 48 observations on the following 6 variables.

id: Participant ID label.
condition: Condition, signifying whether a channel had a red title (see details).
countleft: Count of fixations in the middle, left channel.
countright: Count of fixations in the middle, right channel.
gazetime: Total gaze time on the webpage.
rt.cond: Equals red if the middle, right channel title was red; black otherwise.

The data are taken from Owens, Shrestha, & Chaparro (2009). A webpage was divided into 9 channels (sections), and the title color of the "middle, left" and "middle, right" channels were manipulated.

The variable condition takes the value Control if all title colors were black; Left if the "middle, left" channel title was red; and Right if the "middle, right" channel title was red.

Provided by Justin W. Owens.

Owens, J.W., Shrestha, S., & Chaparro, B.S. (2009). Effects of text saliency on eye movements while browsing a web portal. In Proceedings of the Human Factors and Ergonomics Society Annual Meeting (Vol. 53, pp. 1257-1261).