calculate_segment_means: Calculate Segment Means

In 1moein/mktgfunctions: This package creates some functions used in the Marketing Analytics Course

Description

This function calculates segment means for each segmentation variable based on the segment memberships uncovered in the cluster analysis.

Usage

calculate_segment_means(df)

Arguments

df	The data frame of segmentation variables that also inclueds a segment column for segment membership

Examples

mydf <- data.frame(age=c(23,45,64,56,55,32,23,45,31,60), wealth=c(1,2,3,3,3,2,1,2,2,3),segment=c(1,2,2,2,2,1,1,2,1,2))
calculate_segment_means(mydf)

1moein/mktgfunctions documentation built on Feb. 19, 2021, 1:56 p.m.