adstock.DeriveAppend: Finds the optimum Adstock rate and applies it, appending the...
In Braja93/braja: General data manipulation functions
Description
Derives best adstock rate, based on lowest SSE, and adds the the original data.table.
Usage
1
adstock.DeriveAppend(data, y, x, lim = FALSE)
Arguments
data
data.frame that holds the data (independent and dependent)
y
Dependent variable e.g. Sales
x
Independent variable, of which we want to derive optimum adstock. Can be a vector of variables
lim
Numeric. Upper limit for adstock rate
Braja93/braja documentation built on May 6, 2019, 12:07 a.m.
R Package Documentation
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Description
Derives best adstock rate, based on lowest SSE, and adds the the original data.table.
Usage
1 | adstock.DeriveAppend(data, y, x, lim = FALSE)
|
Arguments
data |
data.frame that holds the data (independent and dependent) |
y |
Dependent variable e.g. Sales |
x |
Independent variable, of which we want to derive optimum adstock. Can be a vector of variables |
lim |
Numeric. Upper limit for adstock rate |
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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