CJB2014/rfm: This package create a rfm model for customers segmentation
This package use an input of data to create a RFM segmentation (where R = recency, F = frequency and M= monetary). It will identify groups of customers in marketing database in order to target marketing activity
Getting started
Browse package contents
Package details |
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| Author | Clemence Burnichon |
| Maintainer | Clemence Burnichon <burnichonclemence@gmail.com> |
| License | None |
| Version | 0.1.0 |
| Package repository | View on GitHub |
| Installation |
Install the latest version of this package by entering the following in R:
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