hello: This package create a rfm model for customers segmentation
In CJB2014/rfm: This package create a rfm model for customers segmentation
Description
This package use an input of data to create a RFM segmentation (where R = recency, F = frequency and M= monetary).
It will identify groups of customers in marketing database in order to target marketing activity
CJB2014/rfm documentation built on May 6, 2019, 9:24 a.m.
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Description
This package use an input of data to create a RFM segmentation (where R = recency, F = frequency and M= monetary). It will identify groups of customers in marketing database in order to target marketing activity
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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