CJB2014/rfm: This package create a rfm model for customers segmentation

This package use an input of data to create a RFM segmentation (where R = recency, F = frequency and M= monetary). It will identify groups of customers in marketing database in order to target marketing activity

Getting started

Package details

AuthorClemence Burnichon
MaintainerClemence Burnichon <[email protected]>
LicenseNone
Version0.1.0
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
install.packages("devtools")
library(devtools)
install_github("CJB2014/rfm")
CJB2014/rfm documentation built on June 1, 2017, 10:09 p.m.