CJB2014/rfm: This package create a rfm model for customers segmentation

This package use an input of data to create a RFM segmentation (where R = recency, F = frequency and M= monetary). It will identify groups of customers in marketing database in order to target marketing activity

Getting started

Package details

AuthorClemence Burnichon
MaintainerClemence Burnichon <burnichonclemence@gmail.com>
Package repositoryView on GitHub
Installation Install the latest version of this package by entering the following in R:
CJB2014/rfm documentation built on May 6, 2019, 9:24 a.m.