View source: R/metrics-ratios.R
CustomerRetention | R Documentation |
CustomerRetention
The number of proportion of customers that are retained.
CustomerRetention(data, ratio = TRUE)
data |
A |
ratio |
If |
Based on those whose contracts were up for renewal.
A named vector if cohort.type
is set to "None"
or "Preceding"
, or,
a matrix
. This will contain a number of attributes includeing:
denominator
cohort.typed when ratio
is TRUE
.
numerator
cohort.typed when ratio
is TRUE
.
The detail
cohort.typed when ratio
is TRUE
.
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