RecurringRevenueChurn: 'RecurringRevenueChurn'

In Displayr/flipRevenueMetrics: Analytics for subscription businesses

RecurringRevenueChurn

Description

Lost revenue due to churned customers as a percentage of total recurring revenue.

Usage

RecurringRevenueChurn(data, ratio = TRUE)

Arguments

data	A MetricData object.
ratio	If TRUE, the statistic is returned as a ratio.

Details

The calculation is based on all customers prior immedidately prior to the end of the period who had all of their licenses due to renew in that period. Note that this definition is not merely the recurrning revenue-weighted equivalent of [CustomerChurn()], as [CustomerChurn()] is based on customers that could have churned at any stage in the period. (Maybe not true anymore...)

In the final period, where cohort.type is set to "New", the numerator and denominator are based on people that could have reviewed in that period, and who first purchased in the corresponding period one subscription period previously. For example, if the final period is 1 January to 13 February (the end)) of 2020, then the analysis is based on people who first puchased from 1 January to 31 Deceber 2019 and who were due to renewe in the period 1 January to 13 February 202.

Value

A named vector if cohort.type is set to "None" or "Preceding", or, a matrix. This will contain a number of attributes includeing:

1. denominator cohort.typed when ratio is TRUE.

2. numerator cohort.typed when ratio is TRUE.

3. The detail cohort.typed when ratio is TRUE.

Displayr/flipRevenueMetrics documentation built on June 14, 2025, 6:54 p.m.