generateOnlineData: Generate online media data

In DoktorMike/dammmdatagen: Marketing Mix Modeling Data Generator

Description

Generate online media data

Usage

generateOnlineData(
  fromDate = Sys.Date() - 1 * 365,
  toDate = Sys.Date(),
  mynames = c("display", "facebook", "search_branded"),
  avgcpm = 0.5,
  avgnet = 10000
)

Arguments

fromDate	the beginning of the time series
toDate	the end of the time series
mynames	the names to attach to the generated data
avgcpm	the average Cost Per 1000 Impressions
avgnet	the average net investment per insertion and day

Value

a tibble with the generated data one column for each element in name

Examples

library(ggplot2)
library(dplyr)
library(tidyr)
mydflist <- generateOnlineData(Sys.Date() - 30, Sys.Date())
mydflist[["impression"]] %>%
  gather(type, impression, -date) %>%
  ggplot(aes(y = impression, x = date, color = type)) +
  geom_line() +
  theme_minimal()

DoktorMike/dammmdatagen documentation built on Dec. 29, 2021, 6:46 a.m.