summary.web: Web Summary

Description Usage Arguments Details Value Examples

View source: R/web-summary.R

Description

Implemented as additional method for the gerneic function summary() and all objects of class "web". Run this function to get a first overview of the behaviour of the propants during a web experiment. Create a summary of type "click frequencies" for objectives equals FALSE or "objectives" for a vector passed to the argument objectives.

Usage

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## S3 method for class 'web'
summary(data, objectives = F, ...)

Arguments

data;

a list of class web

objectives;

can be either FALSE or a labeled vector of URLs

Details

Summary "click frequency" has the following colums: URL, Sessions, Impressions, Impressions per Session, Duration. Summary "objectives" has the colums Label, URL, Unique_Coversion, All_Conversions, Unique_Conversion-Rate, and All_Conversion-Rate. These metrics are an implemention of the industry standard in web analytics. In other words Google Analytics, Piwik or Webtrekk for example use the same calculation techniques:

Value

dataframe

Examples

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objectives <- c(Fonds = "https://www.visualvest.de/fonds/",
                 Depot = "https://anlegen.visualvest.de/app/depot/")
summary(data = data, objectives = objectives)

Fiddleman/BrownieR documentation built on May 6, 2019, 4:36 p.m.