summary.web: Web Summary

In Fiddleman/BrownieR: Brownie R package

Description

Implemented as additional method for the gerneic function summary() and all objects of class "web". Run this function to get a first overview of the behaviour of the propants during a web experiment. Create a summary of type "click frequencies" for objectives equals FALSE or "objectives" for a vector passed to the argument objectives.

Usage

## S3 method for class 'web'
summary(data, objectives = F, ...)

Arguments

data;	a list of class web
objectives;	can be either FALSE or a labeled vector of URLs

Details

Summary "click frequency" has the following colums: URL, Sessions, Impressions, Impressions per Session, Duration. Summary "objectives" has the colums Label, URL, Unique_Coversion, All_Conversions, Unique_Conversion-Rate, and All_Conversion-Rate. These metrics are an implemention of the industry standard in web analytics. In other words Google Analytics, Piwik or Webtrekk for example use the same calculation techniques:

• A Session is a unique page impression (URL call) of a propant (user) during an experiment (website visit)

• Impressions is the total number of page impressions

• Impressions per Visit is the average number of impressions per session;

• Duration is the average duration of a website visist per impression

• Unique Conversions is the number of sessions of the defined objective pages

• All Conversions is the number of impressions of the defined objective pages

• Unique Conversion-Rate is calculated by Unique Conversions divided by total number of impressions for all pages

• All Conversion-Rate is calculated by All Conversions divided by total number of impressions for all pages

Value

dataframe

Examples

objectives <- c(Fonds = "https://www.visualvest.de/fonds/",
                 Depot = "https://anlegen.visualvest.de/app/depot/")
summary(data = data, objectives = objectives)

Fiddleman/BrownieR documentation built on May 6, 2019, 4:36 p.m.