In KapilKhanal/FasteneR: provides functions to query database and generate reports

knitr::opts_chunk$set(echo = FALSE)

Hypothetical Company

Report on golden goose

RFM (recency, frequency, monetary) analysis is a behavior based technique used to segment customers by examining their transaction history such as

• how recently a customer has purchased (recency)
• how often they purchase (frequency)
• how much the customer spends (monetary) It is based on the marketing axiom that 80% of your business comes from 20% of your customers

knitr::kable(params$df)
library(ggplot2)
ggplot(data = collect(params$df),aes(x= CustomerID,y = recency,color = monetary)) + geom_point()

KapilKhanal/FasteneR documentation built on March 11, 2020, 6:34 a.m.