sensitivityMnl: Function for creating data for a share - sensitivity chart...

In SensataUX/sensataDataAnalysis: Package for Analysis of Sensata Survey Data

Function for creating data for a share - sensitivity chart Based on chapter 13 of R for Marketing Research and Analytics https://link.springer.com/book/10.1007/978-3-319-14436-8 licensed with apache Function for creating data for a share - sensitivity chart Based on chapter 13 of R for Marketing Research and Analytics https://link.springer.com/book/10.1007/978-3-319-14436-8 licensed with apache

Description

Function for creating data for a share - sensitivity chart Based on chapter 13 of R for Marketing Research and Analytics https://link.springer.com/book/10.1007/978-3-319-14436-8 licensed with apache Function for creating data for a share - sensitivity chart Based on chapter 13 of R for Marketing Research and Analytics https://link.springer.com/book/10.1007/978-3-319-14436-8 licensed with apache

Usage

sensitivityMnl(model, attrib, base.data, competitor.data)

Arguments

model	mlogit object returned by mlogit()
attrib	list of vectors with attribute levels to be used in sensitivity
base.data	: data frame containing baseline design of target product
competitor.data	: data frame containing design of competitive set

Value

Dataframe with changes in share for sensitivity chart

Author(s)

Gabriel N. Camargo-Toledo [e-mail]

Examples

TBD

SensataUX/sensataDataAnalysis documentation built on May 11, 2023, 10:59 a.m.