pricesensitivitymeter: Consumer Price Preferences and Price Sensitivity Analysis

Description Author(s) References See Also

Description

pricensitivitymeter is an implementation of the van Westendorp Price Sensitivity Meter method to analyze consumer price preferences and price sensitivity in R. Besides the estimation of optimal price points and price ranges, it can also model the optimal price in terms of reach or revenue (based on the so-called Newton Miller Smith extension).

To read the documentation for the function's syntax, see psm_analysis.

Author(s)

Max Alletsee [email protected]

References

Van Westendorp, P (1976) "NSS-Price Sensitivity Meter (PSM) – A new approach to study consumer perception of price" Proceedings of the 29th ESOMAR Congress, 139–167. Online available at https://rwconnect.esomar.org/a-new-approach-to-study-consumer-perception-of-price/.

Newton, D, Miller, J, Smith, P, (1993) "A market acceptance extension to traditional price sensitivity measurement" Proceedings of the American Marketing Association Advanced Research Techniques Forum.

See Also

Useful links:


alletsee/pricesensitivitymeter documentation built on May 15, 2018, 1:15 p.m.